Public Relations Coordinator



JOB CODE: 1866

PAY GRADE: 1180

SALARY RANGE: $33,825 - $57,585

LOCATION OF WORK
Library Board of Control

GENERAL DESCRIPTION
Under the executive direction of a department head, performs advanced level planning and conducting of public relations programs within the Library Systems. Work involves relieving a department head from a variety of administrative duties by assuming delegated authority in assigned areas. Work involves researching, developing, and disseminating information through the news media, educational programs, and publications. Work is performed with considerable independence and supervision may be exercised over subordinate employees assisting in public relations programs. Performs other work as requested.

ESSENTIAL WORK TASKS
Serves as administrative liaison within the department, between other departments/divisions, and the public; interprets departmental policies and procedures for staff, council members and the general public. Gathers, writes, and edits material for news releases and speeches. Assists in arranging for news conferences and press and television coverage of special events such as dedications and groundbreakings involving the Library Systems. Designs and prepares illustrations for brochures, pamphlets, and displays concerning the Library system; writes program related articles for news releases and publications. Performs personally or arranges for necessary photography work in connection with publications, news releases, or other related matters. Confers with City-Parish officials in planning public information programs, and provides any other assistance necessary in the area of public information. Selects, takes, and develops photographs of interest for use in Library publications.

KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of all various news media used to disseminate information about the Library system. Knowledge of journalistic principles and practices, the techniques of planning, composing, and editing publications. Ability to write and assemble interesting and informative news releases, pamphlets, brochures, scripts, and related materials. Ability to establish and maintain effective working relationships with the public, news media, and other employees. Ability to express ideas clearly and concisely, orally and in writing, to groups and to individuals. Ability to use a 35-millimeter and digital camera. Ability to design and create Library publications, displays, etc. Ability to apply good work habits such as punctuality, reliability, preciseness, and dependability in order to effectively complete assigned tasks and contribute to the smooth operation of the department and division.

MINIMUM REQUIREMENTS

EDUCATIONAL AND EXPERIENCE
Bachelor's degree in journalism, graphic design, or a related field, and two years of progressively responsible experience in public affairs, public information, or public relations.

SUBSTITUTIONS
Any equivalent combination of education and experience.

CERTIFICATIONS / LICENSES / REGISTRATIONS
(Unless otherwise specified below, must possess at the time of appointment and must be maintained current throughout employment in this classification.) None.

OTHER JOB ASPECTS
None.


NOTE:
The work examples described in this specification are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from job performance requirements if the work is similar, related, or a logical assignment to the job.