Public Relations Specialist



JOB CODE: 1864

PAY GRADE: 1140

SALARY RANGE: $27,828 - $47,375

LOCATION OF WORK
Library Board of Control

GENERAL DESCRIPTION
Under the general direction of a supervisor, performs responsible professional work in planning, and conducting public relations programs within the Library Systems. Work involves researching, developing, and disseminating information through the news media, educational programs, and publications. Work is performed with considerable independence and supervision may be exercised over subordinate employees assisting in public relations programs. Performs other work as requested.

ESSENTIAL WORK TASKS
Selects, takes, and develops photographs of interest for use in Library publications. Designs and prepares illustrations for brochures, pamphlets, and displays concerning the Library system; writes program related articles for news releases and publications. Writes and tape records radio scripts and public service announcements. Speaks before scholastic civic and private groups on various program topics to generate interest and support. Provides technical assistance to public and parochial schools in preparing educational curriculum. Determines conference needs; coordinates the preparation and implementation of conferences. Organizes and coordinates the efforts of subordinate employees assisting in public relations programs.

KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of all various news media used to disseminate information about the Library system. Knowledge of journalistic principles and practices, the techniques of planning, composing, and editing publications. Ability to write and assemble interesting and informative news releases, pamphlets, brochures, scripts, and related materials. Ability to establish and maintain effective working relationships with the public, news media, and other employees. Ability to express ideas clearly and concisely, orally and in writing, to groups and to individuals. Ability to use a 35-millimeter camera. Ability to design and create Library publications, displays, etc. Ability to apply good work habits such as punctuality, reliability, preciseness, and dependability in order to effectively complete assigned tasks and contribute to the smooth operation of the department and division.

MINIMUM REQUIREMENTS

EDUCATIONAL AND EXPERIENCE
Bachelor's degree in journalism, graphic design, or a related field.

SUBSTITUTIONS
Any equivalent combination of education and experience.

CERTIFICATIONS / LICENSES / REGISTRATIONS
(Unless otherwise specified below, must possess at the time of appointment and must be maintained current throughout employment in this classification.) None.

OTHER JOB ASPECTS
None.


NOTE:
The work examples described in this specification are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from job performance requirements if the work is similar, related, or a logical assignment to the job.